Alaska Collection by Pursuit Logo

Alaska Collection - Marketing

Senior Marketing Manager

*12-month benefitted position. Located in Anchorage, AK. No housing provided.

$70-80k range DOE

JOB DESCRIPTION

Sr. Manager, Marketing & Brand Experience, Alaska Collection

PURSUIT - WHO WE ARE

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States in addition to FlyOver Canada in Vancouver, B.C., FlyOver Iceland in Reykjavik, and coming soon – two new FlyOver attractions in Las Vegas and Toronto. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.

We are strengthening and improving our culture, our attractions and our operations to deliver unforgettable guest and staff experiences. We will work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.
 

CLASSIFICATION/OVERVIEW:

JOB TITLE:                   Sr. Manager, Marketing & Brand Experience, Alaska Collection

DEPARTMENT:            Pursuit Marketing

LOCATION:                  Anchorage, AK

REPORTS TO:               Director of Marketing

STATUS:                       Full time

POSITION SUMMARY:
The Senior Manager, Marketing & Brand Experience, Alaska Collection, will report to the Director of Marketing for Pursuit and work with the larger Pursuit marketing team in the development and execution of strategic planning, achieving consumer direct revenue targets, supporting the sales team and contact center, and working with internal stakeholders to improve the overall brand experience. The Senior Manager, Marketing & Brand Experience, Alaska Collection, will oversee all marketing activities and programs that will drive consumer direct visitation and revenue for all our Alaska businesses.

KEY AREAS OF FOCUS:

Within a matrixed environment, work in collaboration with the functional marketing leads for brand, digital and media to develop tactical plans to support the overarching marketing strategy and business goals

Oversee design and execution of go-to-market & seasonal readiness plans and projects to ensure we are collectively delivering unforgettable and inspiring experiences

MAJOR RESPONSIBILTIES:

Become a strong business partner to our operational leaders, applying and coordinating the larger marketing organization to support those businesses

Develop, socialize and implement a marketing strategy that focuses the skills and energies of the larger Pursuit marketing team to grow revenue, strengthen brand and support the delivery of unforgettable guest experiences

Be our expert on our guests, competitors and the destination. Build and evolve our guest journey maps.

Collaborate with Campaigns & Promotions teams on the development, implementation and optimization of marketing promotions based on business needs and goal achievement

Ensure digital platforms (website, social and email) and other guest journey touchpoints are optimized to drive engagement and conversion

Support the Brand team in overseeing the implementation of experience brands, while ensuring the brand strategy and brand experience is consistent throughout the guest journey

Support media, influencer and communications teams in the growth, maintenance and protection of our Alaska brands

Derive insight from core Marketing KPIs, socialize and align teams to continual optimization

Establish marketing budget to support annual goals, and manage to plan throughout the year

Support development of future new experience activations in Alaska

Support broader Pursuit marketing projects and initiatives as directed

Ideal Skills and Experience:

Minimum 5-10 years’ experience in marketing required, including strong knowledge of hospitality, marketing and accounting principles

Bachelor’s degree in marketing, communications, resort management, tourism or general business preferred

Proficiency in computer skills required, including MS Office, Adobe CS suite, digital marketing, social media

Must possess valid Passport and Driver’s license

Critical Competencies for Success:

Strong commitment to working as a team with an ability to foster strong working relationships.

Resourceful, adaptable, resilient, and having a strong sense of self-awareness.

Ability to organize and prioritize multiple tasks in a fast-paced environment.

Reputation as a solid team player.

Excellent written and verbal communication skills.

Excellent hospitality mindset and guest service skills, including dedicated service to “internal customers.”

Strong sense of urgency.

A natural drive and curiosity about the business and what “could be…”

This list describes at a high level what a Sr. Marketing Manager at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job.  This job is based in Anchorage, Alaska.  Legal ability to work in the country where the role is based is required. Some travel may be required.

Pursuit is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.